The project we had to carry out during our second year of Bachelor at ISFSC was a 360° advertising campaign. We therefore chose an issuer to work with in an agency of three people.

The aim of the 360° campaign was to define a concept for our communication strategy, and to decline it on several supports. We produced a radio spot, three poster campaigns and a website.  

The Better’Com agency, of which I am a member, chose to work with Scène discrète, an online luxury lingerie website. Scène discrète also provides a private showroom for customers to spend a special moment. 

The brand’s objective was to promote the showroom in order to increase its sales, so Better’Com came up with an original advertising campaign concept that would make potential customers want to visit the showroom, and we then adapted it to different media. This project helped me : 

• To work in a group for a long period of time
• To learn how to communicate within an agency when opinions differ
• To believe in my ideas and to be able to formulate them
• To immerse myself in the world of advertising and the organisation of an advertising campaign 
• To challenge myself, to push myself to find new ideas and to persevere
• To create personas in a more in-depth way
• To target the needs of an issuer and its audience 
• To Develop a digital strategy
• To Define an advertising campaign concept
• To develop our concept in print media
• To develop our concept into a radio spot
• To imagine and create a website (zoning, wireframe and wordpress)
• To confirm my belief that advertising is not for me